About SEF (Search Engine Forums)

Launched by the mainstream channel agents and resellers , supported by ISC (Internet Society of China), and joined by the web service providers and the search engines at home and abroad, SEF is the most representative forum in the search engine industry in China.  To promote the application of the search engine products at home and abroad, 400 quality agents and search service providers will get together in Xiamen, discussing the technology trend, business application, channel strategy, and customer value.

The year of 2004  witnessed the economic power of the search engine. Google's successfully going public announced once again  the golden age's coming of the Internet. Chinese search market becomes competitive more and more. In 2004 the revenue of SE (search engine) market exceeded 1.2 billion Yuan, 830 million Yuan more than the estimation.

Technologically, many web companies have announced that they will launch the third generation search technology, which will be more intelligent, interactive, personal, or professional. The search war spreads from the browser to the address box and to the desktop.

In terms of the business application, competition still focuses on the combinations of the position resource and the way of payment. More innovations exist in the search results, like the floating ad of China.com. Several search companies have promoted one-stop products at the same time. Regarding the competition about payment, apart from the bid listing and guaranteed listing, many companies take the way of the multi-phase sales, considering the lifecycle of the products.

Channel business is a lasting war. Inevitably, the SE industry will have to face all problems which exist in the traditional industry’s sales strategies and in the different phases of sales strategies.

The business value aims at the user experience. All marketing tools will be replaced if they can’t bring the users higher ROI (return on investment). So does the SE. In order to help the businesses to enhance their marketing, all SEs are trying to increase their own traffic. Many a SE starts to set up their networks which more or less bring the users effective visits and ROI. To meet the directional marketing needs of business users, the local search has been sprouted. All those are for the user experience. The only standard is the ROI.

Based on the above ideas, SEF 2005 will prospect the industrial developing trend for the next year. At the same time more related industries will join us, including the representatives of the web basic service providers (domain, IDC, email), of the ASP application service providers, and of B2B industry. It will be a conference of the Internet service, analysis and solution. The related cooperation will be generated on the conference.

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